Product Manager Graduate

Responsibilities

Team Introduction TikTok SMB Marketing Team's purpose is to make our company the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community. We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world-class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok. Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible. Responsibilities -Design and execute innovative marketing campaigns and initiatives, including integrated plans spanning webinars, events, web, social, email, and more. -Develop insight-driven toolkits, narratives, pitch packages, and vertical-specific strategies. -Build and manage launch calendars to deliver KPIs for priority products on time and within budget, proactively surfacing risks and opportunities. -Monitor and analyze campaign performance, identify optimization opportunities, and drive continuous improvement to maximize results. -Share best practices, collaborate with global/regional partners, and support cross-team initiatives to achieve full-funnel growth in leads, new revenue, and incremental revenue

Qualifications

Minimum Qualifications - Currently pursuing a bachelor's degree or above. -Foundational understanding of marketing strategy, campaign development, or digital advertising, demonstrated through coursework, projects, or internships. -Experience analyzing campaign or business performance data as part of academic projects, coursework, or internships, with the ability to extract insights and recommend improvements. -Experience contributing to the development of marketing initiatives by gathering requirements, aligning stakeholders, and translating insights into actionable strategies. -Basic proficiency with marketing and analytical tools (e.g., Excel, Google Analytics, CRM platforms), and familiarity with campaign execution across channels (web, social, email, events). -Strong communication and presentation skills, demonstrated through academic projects, internships, or team collaborations. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information